Chapter One: Brand Loyalty for Independent Companies
How to build brand loyalty for your products
Improve your brand loyalty, and you will increase your sales. If you sell products in a range of shops, you must stand out from competitors on the same shelf. Customers decide which product they’re going to buy, so you don’t have long to convince them to buy your brand.
You need to know how to add value to your products – a value that your customers perceive as being higher than the value your competitors are offering. You can achieve this through a brand loyalty programme.
What is brand loyalty?
The definition of brand loyalty is the positive feelings a customer has about their favourite brand. They choose to consistently buy their favourite branded products or services, even if competitors’ products are cheaper or more convenient.
All consumers have brands that they feel loyal towards. Coffee and mobile phones are two markets where brand loyalty is particularly strong. Most households purchase weekly groceries from the same supermarket, and this decision is influenced by a number of things that contribute to building brand loyalty.
How to build brand loyalty?
Brand loyalty is based on one foundation: a strong emotional connection between a company and its customers.
To build brand loyalty, you need to create a community around your brand. Use social media and other interactive platforms to engage with your customers, share new developments, and provide exciting updates. This encourages your audience to engage with your brand.
The elements of your brand need to be well thought out. These include your logo, fonts, colour schemes and more. Consistency is key, as it will ensure that your customers recognise your brand, no matter where they are.
Why is brand loyalty important?
The biggest advantage of brand loyalty is that the most loyal 5% of your customers are worth up to 1800% of your average customer’s lifetime value. This means that if the average customer lifecycle is three years, over which each customer spends £2,000,
Loyal customers are gateways for new people to engage with your brand. With social media algorithms giving precedence to posts with the most user interaction, having engagement will push your posts onto the newsfeeds of users who may have never seen your business otherwise.
If you can implement a plan to turn newcomers to your business into loyal customers, you will see an increase in your bottom line.
Top tip on how to improve brand loyalty
If you own an independent brand whose products are stocked by many shops, you must increase brand awareness to win loyalty in a physical way as well as online. With a brand loyalty programme, you offer customers points to help persuade them to buy your product instead of your competitors’.
With our loyalty scheme software, you can create QR codes that contain loyalty points. These can be printed on your packaging for customers to scan once they have bought a product, so no matter which shop they buy your products from, they can join your brand loyalty scheme.
You can set rewards for members of your brand loyalty scheme to redeem, using their points. These can be a number of things, such as a free product, branded merchandise or online discount codes for your web shop. All these things help to improve your relationship with your customers at minimal cost to you, as well as generating word-of-mouth recommendations.
There are several ways a brand loyalty programme can be implemented in different types of industry.
Chapter 2: Brand loyalty programs for pet food/accessories
Pet food and accessory loyalty programs are becoming extremely sophisticated and important to both manufacturers and retailers. With the number of competitors in the market, it is difficult for anyone in the pet industry to stand out from the crowd.
To keep people returning to your brand, you need to provide a positive experience relating to your product and incentivise them. Each good interaction builds the level of trust a customer has for your business.
Why do pet brands need loyalty programs?
Winning customer trust and loyalty is critical to your revenue. Research shows that 61% of consumers recommend companies that they trust to friends and family.
If you’re a brand of pet food or accessories that holds stock across many independent retail outlets, you may find it difficult to compete with other brands on the same shelves.
Reward-It’s brand loyalty solution helps ensure pet owners continue purchasing your products, no matter which store they visit.
How to set up a brand loyalty scheme?
Our software allows you to create loyalty QR codes that can be scanned to enable customers to earn points when they buy your products. The number of points you offer customers for their loyalty, per QR code, is entirely up to you, and you can create as many codes as needed per batch.
Once you have created the loyalty QR codes using our simple online generator, you can simply incorporate them onto your product’s packaging. This is usually placed on the inside of your packaging or on a card that is placed into your product so that customers cannot access the loyalty QR code until the product has been purchased and, opened.
All customers need to do is scan your QR codes and earn loyalty points which are stored on a customer loyalty app which they will need to download on their smartphones. Each code can only be scanned once, so you don’t need to worry about customers reusing codes. The points will be added to their account, ready to redeem for the loyalty rewards you offer.
Your pet store or product’s loyalty rewards are set by you. Add your customers’ favourite products or services as rewards and set the number of points they have to collect to redeem them. All your customers need to do is look up your program on the dedicated customer app, redeem the reward they want, and show it the next time they’re in a shop that stocks your brand.
As an alternative, you can offer online rewards. To do so, you need to create a batch of codes that can be used to redeem certain products from yours, or a stockist’s website.
Collecting points, and the idea of exchanging them for rewards, works in the same way, but when the customer redeems the reward on the app, they will receive an email containing a unique code that can be used on your chosen online store.
Chapter 3: Brand loyalty for food and drink