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Gift Cards vs Loyalty Cards

June 30th, 2020 | Gift & Loyalty

From everyone at Reward-It, we hope you’re staying safe. It’s an extremely difficult time for everyone, especially, small to medium-sized businesses. Now more than ever it’s important to delight your customers. This also includes your future customers. But, how can you do this?

As a business owner, you may be wondering how gift cards and loyalty cards can benefit you. In this blog, we’re going to explore how these cards work. More importantly, we’re going to explain how they can help your business. As well as the many benefits of loyalty card systems.

Gift Cards Benefits

Gift cards are the perfect way to bring in new customers. A problem is customers not having money to spend. In times like these, offering people affordable buying opportunities can be great for your business. If you can provide a high-quality product, the customer who used a gift card will return for more.

How Do Our Gift Cards Work?

Gift cards generate annual revenue of around £4bn in the UK. Half of this is income is people giving personal gifts. While the other half is business to business. This shows how big the opportunity gift cards present is.

Not every shop has a gift card program, but pretty much every big UK retail brand has a gift card program. This should tell you everything you need to know. Gift cards create new customers. If you can provide high-quality products and services, you can turn them into loyal consumers.

Reward-It gift cards can be issued with a fixed expiry date. We also offer options for our gift cards to be used as a saving club card. You will also be able to monitor all transaction data from your gift cards in real-time.

Loyalty Card Systems

Loyalty cards are how you reward returning customers. Loyalty card systems also encourage an increase in spending. Loyalty schemes work by offering rewards for returning customers. The right loyalty schemes will retain customers and create a source of profit for your business long-term.

The best loyalty cards are simple to understand. They’re also even easier to use. If your staff and customers understand the loyalty scheme, you will profit from it. Promote your loyalty scheme through all of your business’s communication channels.

To have a successful loyalty scheme you need to set clear, achievable targets. Don’t set impossible challenges for your customers. For a loyalty scheme to work, it needs to be doable. While remaining profitable for your business.

Points for pounds, points per transaction and points per visit are the most popular loyalty card systems. They work because they’re simple to follow. As well as achieve after multiple purchases.

Our team at Reward-It can help you develop a loyalty card and system to help manage and track everything. This will help you to gather valuable data about purchases from your business. With the right information, you can provide better options for your customers. As well as send the right offers and deals that will attract customers to your business.

Thank you for reading this month’s blog. To find out more about how gift cards and loyalty cards can help your business, get in touch today:

Contact Us Today

Give us a call on +44 (0)20 8266 1600 or please feel free to fill in the enquiry form on our contact page today.

Written by Lucy Wenham

Lucy is a customer loyalty expert, with experience in loyalty schemes for small independent stores, right through to our town and city-wide loyalty schemes.

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