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Price Sign Design Tips

Making an excellent first impression is a key factor to customer satisfaction. To ensure your price signs achieve this, we have provided you with a guide to the fundamentals needed to create professional price signs, which any beginner can follow. What Do You Put On...

How Independent Retailers Are Surviving Changing Consumer Behaviour

During the COVID-19 pandemic, retailers experienced a significant shift in consumer habits. It was to be expected, given that most – if not all – of the Western world had ordered their shops, restaurants and pubs to close for a period of time. The current crisis has...

How Retailers Engaged Shoppers Throughout the Pandemic

The Covid-19 pandemic has forced many retailers to reconsider their business plans. The market has changed drastically due to lockdowns, closures, morphing customer behaviour and retailers are unsure where to go next. From November 2020 until January 2021, we asked...

Why You Should Outsource Your Loyalty Card Printing

Advantages Of Outsourcing Your Loyalty Cards Any small to medium-sized retailer should always be looking at methods to attract and retain customers. By offering eye-catching loyalty cards, that you can either outsource or print in-house, you can reward loyal consumers...

Beginners Guide To Price Sign Printers

Many small to medium-sized retailers need to print high-quality price signs to display important consumer information, such as allergens, nutritional guidance, and, of course, the product’s price. A lot of companies may not know initially the most effective and...

Increasing Footfall and Building Customer Loyalty

If your customer footfall marketing attracts shoppers into your store but they never return, you need to amend your retail marketing plan to improve its return on investment by boosting sales. Your shop floor has to be as impressive as the outside of your shop to...

Boost Retail Sales with Marketing Outside Your Store

Good retail footfall marketing has always begun outside shops, but since the pandemic, this has become more important than ever before. Before the pandemic, a large proportion of retail footfall marketing spend was on things like signage, merchandising tables,...

How to Boost Sales With Shop Window Design

If you own a brick-and-mortar shop, your best retail marketing plan starts with increasing customer footfall and getting more customers through your door. Since the pandemic began, customers just want to select, collect and pay wherever possible. This minimises the...

Advantages Of A Business Loyalty App

Benefits Of Having A Merchant App For Your Loyalty Program Having a loyalty scheme is a huge benefit to your business. It is estimated that attracting new customers can cost up to 5 times as much as keeping existing ones. For small and medium independent high street...

Retail Footfall Marketing During the Pandemic

If you are a bricks-and-mortar shop owner, you will desperately need to increase customer footfall in the wake of the Covid-19 pandemic. Pre-pandemic vs mid-pandemic retail marketing Before the pandemic, a large proportion of retail footfall marketing spend was on...