Marketing

All the marketing information you need, including email campaigns, social media, physical marketing and more, made simple.

An Easy Guide To Email Marketing

Email marketing is one of the most effective forms of marketing. Read more here about how to optimise your campaigns for a better return.

Top 10 Dos and Don’ts of Email Marketing

Email marketing is a huge asset to your business, and it’s made easy by the fact your customer loyalty scheme supplies you with a ready-made customer database. Make the most of it by sending regular email campaigns to your customers.

Customer Retention

The Importance of Building Customer Loyalty

Customer loyalty impacts all facets of your retail business. Keeping your customers happy and ensuring they keep coming back for more is crucial to the success of running your business, and that also helps to keep your profits steady.

How The Customer Loyalty Ladder Theory Can Help Retailers

Whilst some consumers simply decide they like a product and stick with that brand for everything else they buy, it’s unfortunately not always the case. To be able to encourage customer loyalty, you need to understand the different types of loyalty your customers will give you. The loyalty ladder theory can do just that.

Email Marketing

Creating An Email Template In PASS

Setting Up An Email Event In PASS

Physical Marketing

Presenting and Displaying Your Gift Cards In-Store

Once you’ve set up your gift card system, the next big step is to get them flying off the shelves. But for that to happen you need to market them properly, and that means you need somewhere well thought out to put them.

Marketing FAQs

Can printed price signs help with marketing?

Yes, printed price signs can help with marketing. Design software allows you to place your logo on your cards, and you can also write a description for each product to help sell it to the customer. 

Where should I put printed price signs?

Printed price signs can be used in various settings across a number of businesses. You can read more here about the most effective places to use printed price signs. 

How can I promote my loyalty scheme?

There are plenty of ways you can promote your loyalty scheme. Make sure you post about it regularly on social media and promote it on your website and have signage in-store. You should also make sure staff are receiving constant training and know how to use your loyalty scheme. Check the links above to learn more about promoting your loyalty scheme.  

How can I sell more gift cards?

If you’d like to see an increase in gift card sales, make sure you are clearly promoting your system across multiple platforms, online and in-store. You can also monetise and combine your services. Read our top 10 tips to maximise success to learn more.

!