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Pet Store Loyalty Program

With the number of competitors in the market, it can be difficult for small and medium-sized independent pet shops to stand out from the crowd.

To keep people returning to your business time and time again, you need to provide a positive experience from the moment they step into your shop right until they complete their transaction. Each good interaction builds a level of trust that a customer has for your business.

Having the trust and loyalty mentioned above between your business and your customers is critical, as research shows that 83% of consumers would only recommend a company that they trusted.

Pet Store Loyalty Programs

 

To ensure the good relationship continues, introducing a loyalty scheme is a low-risk and a high-reward way to show your customers that you appreciate them. It’s scalable and editable, so you can change certain elements to suit your business’s requirements.

The loyalty scheme is set up to award customers points every time they spend money with your shop. You can set rewards, including what the reward is and how many points each customer needs to redeem it. You can even set limits, so customers can only claim the reward once or during a certain time period.

The scheme runs on any mobile or tablet device, so you don’t have to pay out for any expensive hardware upfront. To fully maximise the scheme, we recommend using a customer-facing tablet that’s set up on your shop counter, allowing customers to scan their own cards. This reduces the need for any further work from you or your employees.

Customers collect one point for every £1 they spend with your business as standard, although this can be changed. You can set up your scheme to run on a points per visit basis, where customers scan their card once and receive a set amount of points no matter how much they spend, or you can even offer double points on certain days of the week where business is slower than usual, to increase footfall.

You can see all of the statistics from your pet store loyalty program in the handy all-in-one analytical dashboard included with your scheme. On the dashboard, you can see several statistics, including how many points your customers have earned, how many they have exchanged for rewards, and an average purchase amount, to name a few.

Printed plastic loyalty cards can be branded to suit your business, and they act as an effective word-of-mouth marketing tool. We offer loyalty cards with a range of print finishes and features, so you can achieve the look you desire.

Pet Shop Marketing

As you collect customer information such as email addresses and preferences, you’ll be able to build an email marketing database. This includes custom fields, so you can add information to segment your contacts – such as whether the person owns a cat or a dog. This reduces the risk of customers receiving emails that aren’t relevant to them.

You can create emails entirely personalised to your brand with the easy drag-and-drop builder. With one-off campaigns, you can send information such as product updates, business information, special offers, and more. You can even set up automated campaigns to offer your customers a treat on their anniversary of signing up to your scheme or to encourage them to return if they haven’t visited your shop for a while.

Email marketing is a proven method of retaining customers, with 80% of small to medium-sized businesses believing that email marketing is responsible for most of their business’s customer retention.

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