With the number of competitors in the market, it can be difficult for small and medium-sized independent pet shops to stand out from the crowd.
To keep people returning to your business time and time again, you need to provide a positive experience from the moment they step into your shop right until they complete their transaction. Each good interaction builds a level of trust that a customer has for your business.
Having the trust and loyalty mentioned above between your business and your customers is critical, as research shows that 83% of consumers would only recommend a company that they trusted.
Pet Shop Marketing
As you collect customer information such as email addresses and preferences, you’ll be able to build an email marketing database. This includes custom fields, so you can add information to segment your contacts – such as whether the person owns a cat or a dog. This reduces the risk of customers receiving emails that aren’t relevant to them.
You can create emails entirely personalised to your brand with the easy drag-and-drop builder. With one-off campaigns, you can send information such as product updates, business information, special offers, and more. You can even set up automated campaigns to offer your customers a treat on their anniversary of signing up to your scheme or to encourage them to return if they haven’t visited your shop for a while.
Email marketing is a proven method of retaining customers, with 80% of small to medium-sized businesses believing that email marketing is responsible for most of their business’s customer retention.