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Top 10 Marketing Tips for Small Businesses

When you run a small business, you need to get the word out to really begin to see customers coming through your doors. Marketing is crucial to the success of your business, and that covers a range of different things. From digital campaigns to customer service, every...

Top 5 Gift Card Design Tips

Implementing a gift card system can have a number of benefits for your business. They add a new stream of customers that you may not reach otherwise and help to ease cash flow for you. Money is taken up front, and any value left unredeemed on the gift cards can be...

Retail Marketing Through Promotions and Offers

If you run a retail business, you’ll understand the importance of marketing your products and services. Having an attractive, appealing display is one thing – getting people to buy from that display is another. One effective method of getting your sales numbers up is...

Top 8 Ways To Incentivise Customers

When you run a business, your main focus is on giving your customers the best service possible. Happy customers are the key to the success of your business, and it’s likely that they’ll keep returning and spending more money with you. First, you need to acquire those...

What Is The Welcome Back Fund And How Will It Help Bring Back The UK High Street?

UK high streets were once a hub of shoppers, coffee dates, and fun, but the COVID-19 pandemic has caused several abrupt, unforeseen closures of most shops. Whilst some businesses have remained open, footfall has decreased by up to 70% in some areas and entire regions...

Encouraging Customer Spend via Loyalty Points

Once you have set up your customer loyalty scheme, you’ll begin to see people signing up and then collecting points and redeeming them. It can be exciting to see the effects of your loyalty scheme, but what do you do if you realise that a few customers are collecting...

Natasha’s Law – The Definitive Guide

An Introduction to Natasha's Law For those who suffer from allergies, eating whilst out and about can be a minefield. Current allergen laws are ambiguous at best, and that means many food products aren’t labelled correctly. Whilst guidance has been published by the UK...

How Open Loop Loyalty Systems Can Benefit High Streets

What Is An Open Loop Loyalty System? An open-loop loyalty system allows the members of the scheme to use their cards in several different participating businesses. There’s no need for long contracts that keeps your business locked in, and you don’t need to invest in...

Top 10 Dos and Don’ts of Email Marketing

Email marketing is a huge asset to your business, and it’s made easy by the fact your customer loyalty scheme supplies you with a ready-made customer database. Make the most of it by sending regular email campaigns to your customers, containing new products and...

Turning First Time Customers Into Repeat Customers

There are plenty of businesses that offer the same thing as yours, and your customers have the pick of the bunch. You need to set yourself apart from your competitors to increase footfall and then take measures to keep them coming back for more. That starts with...