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Natasha’s Law – The Definitive Guide

Chapter One: An Introduction to Natasha's Law   For those who suffer from allergies, eating whilst out and about can be a minefield. Current allergen laws are ambiguous at best, and that means many food products aren’t labelled correctly. Whilst guidance has been...

The Benefits of Using a Digital Loyalty App Instead of Traditional Stamp and Card Systems

Customer loyalty is one of the biggest things that keeps a business spinning, and although loyalty is decreasing as the market keeps growing, it’s important to note that most consumers still consider themselves loyal to certain brands. Customer loyalty is only...

How Can Large Retail Chains Collaborate With Their Neighbouring Independent Shops?

Since the beginning of 2020, retailers and business owners across the country have faced lockdowns, trading restrictions, and other impacts of the pandemic that have caused a dramatic loss of income. Studies show that high streets throughout the UK saw the closure of...

Top 10 Marketing Tips for Small Businesses

When you run a small business, you need to get the word out to really begin to see customers coming through your doors. Marketing is crucial to the success of your business, and that covers a range of different things. From digital campaigns to customer service, every...

Top 5 Gift Card Design Tips

Implementing a gift card system can have a number of benefits for your business. They add a new stream of customers that you may not reach otherwise and help to ease cash flow for you. Money is taken up front, and any value left unredeemed on the gift cards can be...

Retail Marketing Through Promotions and Offers

If you run a retail business, you’ll understand the importance of marketing your products and services. Having an attractive, appealing display is one thing – getting people to buy from that display is another. One effective method of getting your sales numbers up is...

Top 8 Ways To Incentivise Customers

When you run a business, your main focus is on giving your customers the best service possible. Happy customers are the key to the success of your business, and it’s likely that they’ll keep returning and spending more money with you. First, you need to acquire those...

What Is The Welcome Back Fund And How Will It Help Bring Back The UK High Street?

UK high streets were once a hub of shoppers, coffee dates, and fun, but the COVID-19 pandemic has caused several abrupt, unforeseen closures of most shops. Whilst some businesses have remained open, footfall has decreased by up to 70% in some areas and entire regions...

Encouraging Customer Spend via Loyalty Points

Once you have set up your customer loyalty scheme, you’ll begin to see people signing up and then collecting points and redeeming them. It can be exciting to see the effects of your loyalty scheme, but what do you do if you realise that a few customers are collecting...

How Open Loop Loyalty Systems Can Benefit High Streets

What Is An Open Loop Loyalty System? An open-loop loyalty system allows the members of the scheme to use their cards in several different participating businesses. There’s no need for long contracts that keeps your business locked in, and you don’t need to invest in...