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Why You Should Outsource Your Loyalty Card Printing

Advantages Of Outsourcing Your Loyalty Cards Any small to medium-sized retailer should always be looking at methods to attract and retain customers. By offering eye-catching loyalty cards, that you can either outsource or print in-house, you can reward loyal consumers...

Beginners Guide To Price Sign Printers

Many small to medium-sized retailers need to print high-quality price signs to display important consumer information, such as allergens, nutritional guidance, and, of course, the product’s price. A lot of companies may not know initially the most effective and...

Increasing Footfall and Building Customer Loyalty

If your customer footfall marketing attracts shoppers into your store but they never return, you need to amend your retail marketing plan to improve its return on investment by boosting sales. Your shop floor has to be as impressive as the outside of your shop to...

Boost Retail Sales with Marketing Outside Your Store

Good retail footfall marketing has always begun outside shops, but since the pandemic, this has become more important than ever before. Before the pandemic, a large proportion of retail footfall marketing spend was on things like signage, merchandising tables,...

How to Boost Sales With Shop Window Design

If you own a brick-and-mortar shop, your best retail marketing plan starts with increasing customer footfall and getting more customers through your door. Since the pandemic began, customers just want to select, collect and pay wherever possible. This minimises the...

Advantages Of A Business Loyalty App

Benefits Of Having A Merchant App For Your Loyalty Program Having a loyalty scheme is a huge benefit to your business. It is estimated that attracting new customers can cost up to 5 times as much as keeping existing ones. For small and medium independent high street...

Retail Footfall Marketing During the Pandemic

If you are a bricks-and-mortar shop owner, you will desperately need to increase customer footfall in the wake of the Covid-19 pandemic. Pre-pandemic vs mid-pandemic retail marketing Before the pandemic, a large proportion of retail footfall marketing spend was on...

Kickstart Your Business in 2021

2020 has been a difficult year for many retailers and small business owners. Lockdowns have meant unforeseen closures, and those essential shops that haven’t had to close have often faced difficulties with suppliers. Now, though, we’re starting to see the light at the...

Switching to Prepaid Plastic Gift Cards Doubled Revenue Stream and Increased Security

Introduction Maidenhead Aquatics is a leading UK fishkeeping retailer with more than 800 dedicated staff across 160 stores. Switching from paper vouchers to plastic gift cards had already doubled the associated revenue, but then their supplier changed tack and could...

How to Increase Gift Card Sales in Retail

A study by First Data showed that 51% of people were encouraged to visit a shop more often when they have been given a gift card, which highlights why gift cards are one of the best ways for a retailer to increase sales. Any business not offering gift cards is sitting...