If your footfall marketing attracts shoppers into your store but they never return, your retail marketing plan needs to change to improve its return on investment. Your shop floor has to be as impressive as the outside of your shop to build long-term customer loyalty.

Clarity helps boost sales

Building customer loyalty: Tidy up your retail displays

Many shoppers don’t want to stay in-store longer than necessary. A disorganised-looking shop and overstocked shelves reduce the chance of an impulse buy, because there is too much for people to take in.

If customers regularly ask “Where can I find…” or walk out empty-handed, you need to tidy up and improve your retail displays before you can look forward to a boost in sales.

Having worked hard on your window dressing and shop exterior to bring consumers in, make sure people enjoy their visit and find shopping with you easy. That is how you build customer loyalty. Their experience on their first visit decides whether they want to come back or stay away.

Online ways to increase footfall

If your shop is looking good and you are noticing new customers and plenty of returning ones, your footfall marketing is going well. How about boosting sales with some simple online retail marketing?

You have invested in your shop window design, external finishes, product displays and retail counters. Show off your shop beyond the high street to get the most value from that work. Take a video in your shop on your smartphone. Add it to your marketing emails and social media platforms to show it to your followers and anyone else who sees your posts and adverts.

If you are making a video, make sure you look presentable. Speak slowly; don’t babble. For the best results, plan your video and pay attention to lighting levels.

If you have an e-commerce website, you could add a ‘collect in store’ option to help increase footfall and impulse sales.

Customer loyalty schemes increase footfall and boost impulse sales

If you want to increase footfall to boost sales in your shop, reward customers for in-person visits. Use online retail marketing and shop window displays to let customers know you are offering double or triple reward points if they come in on a certain day of the week, such as one that is normally quiet.

You can also send targeted offers to customers who haven’t been into your store for a while.

If you have a core group of very loyal customers, create a VIP programme that offers something special. Perhaps they can bring a friend to an after-hours event just for that select group.

Do you need more retail marketing hints and tips?

To find out more about our marketing service for loyalty scheme and gift card customers, contact us today.