Data & Analysis
Easy guides on how to analyse and use the data collected from your systems to benefit your business.
Collecting consumer data is crucial to the running of your business. Companies driven by data are 23 times more likely to acquire customers and 6 times more likely to retain those customers.
Your registration form is important because it allows you to collect all the consumer data you need to make your loyalty system a success. Along with the necessary information such as name and email address, you can also include optional extras to allow for targeted marketing campaigns.
Data & Analysis FAQs
What is GDPR?
General Data Protection Regulation (GDPR) is a privacy and security law that covers a number of things. It is in place to protect personal data, and is generally fairly straightforward. With the Small Business Legal Academy’s GDPR package, you can access easy to use documents that are entirely legally sound.
Why do I need GDPR?
If you collect consumer data via gift or loyalty systems, you must ensure that it is protected and stored according to GDPR laws. A breach of law can lead to penalties for your business.