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Data & Analysis

Easy guides on how to analyse and use the data collected from your systems to benefit your business.

Collecting Customer Data

Collecting consumer data is crucial to the running of your business. Companies driven by data are 23 times more likely to acquire customers and 6 times more likely to retain those customers.


GDPR can be a minefield, but it’s important that you get it right. With the Small Business Legal Academy, run by Richard Branson’s former lawyer Suzanne Dibble, you can access a helpful GDPR package to help you stay compliant. With legally sound template documents, checklists, and video guides and more broken down into manageable sections, GDPR will be a breeze and leave more time for you to focus on your customers.

Registration Forms

Collecting Consumer Data With A Loyalty Scheme Registration Form

Your registration form is important because it allows you to collect all the consumer data you need to make your loyalty system a success. Along with the necessary information such as name and email address, you can also include optional extras to allow for targeted marketing campaigns.

Data & Analysis FAQs

What is GDPR?

General Data Protection Regulation (GDPR) is a privacy and security law that covers a number of things. It is in place to protect personal data, and is generally fairly straightforward. With the Small Business Legal Academy’s GDPR package, you can access easy to use documents that are entirely legally sound. 

Why do I need GDPR?

If you collect consumer data via gift or loyalty systems, you must ensure that it is protected and stored according to GDPR laws. A breach of law can lead to penalties for your business. 

Is PASS GDPR compliant?
Yes, PASS is fully GDPR compliant for both gift and loyalty users.