Custom Gift Cards & Gift Card Printing
Gift Card Printing and Systems
Reward-It Gift Card Systems offer a complete out of the box solutions for managing a gift card program. There is no need for EPOS integration (unless required) as the Reward-It Web Terminal or Merchant Scan’r App can activate and load value in seconds utilising existing hardware. Reward-It gift cards can be reloadable and used for cashless payments or as a saving club card. Alternatively, the card can have a fixed expiry date. All transaction data is viewable in the back office in real time. Float reports and transaction reports can be generated in a couple of clicks. It’s the perfect way to issue and manage gift cards for your customer base.
The annual revenue spent on gift cards in the UK is around £4bn. Approximately 50% of this given as personal gifts and the rest as business-to-business. Virtually all major UK high street brands have a gift card program. The benefits are well documented and often described as the “win-win” product for both retailer and customer.
If you are looking to improve your existing customer’s interaction, then check out our loyalty card systems.
Custom Gift Cards
Reward-It are proud to have a gift card system that’s perfect for every retailer.
Introducing a gift card system will have many benefits for your business:
- Improves cash flow as money is taken up front
- Sales uplift due to reloadable cards
- Less admin than paper vouchers
- Know your obligations in real time.
Plastic electronic gift cards enable customers to spend any value from their gift cards. Once the original value is used, it can be topped up to encourage multiple gift card transactions and therefore more visits to your shop. Additional visits like these encourage customers to spend more with you, increasing transactional spend by an average of 30%. Gift cards are easy to display and market in-store, giving additional sales of up to 50% in comparison with paper vouchers.
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of people spend 20% more than the gift card’s original value.
Gift Card Printing
If you implement a gift card system for your retail business, you need to offer custom printed plastic cards to fit your brand. We have a dedicated team that specialises in producing high quality gift cards and offer several specialised features including hot foil stamping and spot UV varnish.
Cards are PVC and standard credit card size CR80 (86x54mm) with a thickness of 760 micron.
How Our Gift Card System Works
Our gift card solution contains just 5 simple steps to success:
Advertise and display your gift cards
Marketing your gift cards is crucial to the system being a success. Our gift card carriers can be custom printed to match your brand and allow for countertop displays. Gift cards should be placed near your point of sale to capitalise on impulse purchases.
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Take payment
Whichever way your customer pays for the gift cards they purchase, you receive the money up front to help improve your cash flow.
It’s estimated that between 7% and 12% of all money on gift cards is left unclaimed and can be counted as 100% profit.
Load card
Scan the gift card’s code via the terminal and execute an ‘Add Value’ transaction for the necessary amount.
Redeem value
Scan the gift card’s code via the terminal and execute a ‘Redeem Value’ transaction. This can either be for the full value of the card, or a transaction value.
New customers
You should now have a happy new customer. Keep them coming back for more by enrolling them onto your loyalty card scheme!
Gift Card Benefits For Merchants
- Increase in sales
- Extra revenue
- Gain extra customers
- Improve cash flow
- Earn interest on each card
- Extra profits
- Less discounts
- Reduced costs
- Avoid theft and fraud
- Less admin
- Know your liabilities
Your customers usually purchase gift cards to give to friends and family, which gives you a new stream of customers. You’ll also gain extra revenue, as 72% of gift card users spend 20% more than the value of their card – that’s an extra £16 on top of every £100 of gift cards purchased.
Gift cards also provide significant cash flow benefits as money is taken up front and you don’t need to provide goods immediately. This also aids with reducing pressure on stockholding capacity during peak times, and any money that is left on gift cards can be counted as 100% profit.
Using plastic gift cards instead of paper vouchers can reduce costs as plastic gift cards can be reused many times. You’ll also see an added profitability as you’ll no longer have to offer discounts, and you will earn interest on each card from the time of purchase to the time of use. Having a gift card system also gives financial accounting by way of summary and transaction reports.
Benefits Of Gift Cards For Customer
- Convenient
- Saves time
- Avoids guess work
- Secure and appropriate
- Easy present
- Easy to send
- Insurance
Using a gift card is also a quick way for a customer to make a purchase, and they can be replaced if lost.
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