Loyalty Card Systems

Loyalty Cards & Systems

Reward-It provides a customer membership and registration system that enables you to gather invaluable information about your customers so that you can send targeted, relevant offers and promotions.

As well as being an effective method of tracking customer interactions you can influence your customers buying behaviour which can increase sales and customer satisfaction.

Attracting a new customer is likely to cost 5 times as much as keeping an existing one. For the small to medium independent high street retailers between 70 – 80% of the revenue is realised by repeat customers. The probability of selling to an existing customer is around 60 – 70%. So retaining existing customers is essential, and a good Loyalty Card Scheme is a vital tool to help businesses achieve this. Loyalty card systems encourage the customer to return to the store by rewarding them on spend or frequency.

A Few Features Of The Reward-It Loyalty System

  • Member and visit registration system.
  • Create your own loyalty schemes with points (associated to customer spend or fixed number/variable number of points per visit).
  • Operate in store without the need for expensive hardware or software via our Web Terminal or Merchant Scan’r App for mobile devices.
  • Customer registration in-store or with website self-registration.
  • Website balance checker.
  • Automatic trigger messaging based on registration, birthdays, points balance etc. and create your own personalised messages based on customer profiles.
  • Web Portal for real time management, control and reporting.
  • Multi-level access for HQ and individual retailers.


Our loyalty system gives you valuable data about your clients, which can be used in your marketing activities:


  • Select your own real-time transaction reports based on dates, loyalty program type, terminal type, terminal location, per day / week / month in PDF, Excel or Word format.
  • Monitor and adapt your promotions using our fixed e-mailed reports.
  • Report on Top 100 Customers, Bottom 100 Customers, No spend within a period, All customers based on spend, All customers based on frequency, New customers registered within a period.


It’s all about the marketing. The system allows you to build a database of all your clients and send out targeted mailshots to them on a regular basis, enticing them to come back and spend more.


  • Easily create good looking mailshots.
  • Send out automatic points balance and birthday offers
  • Drive in business during off-peak times.
  • Send out offers, promotions, newsletters.
  • Target best customers, lapsed customers, most frequent etc.
  • Create double points offers


Registering your customers is vital. This is invaluable information, so you will know who your customers are and will then be able to communicate with them. With the option of custom interest fields you can capture vital information about you customers such as important dates, brand preferences and segment customers by category. There are 4 ways of registering a customer:


  • Customer self registration from a branded website
  • Quick registration on the Merchant Web Terminal
  • Quick registration on the Merchant Scan’r App
  • Fill out a branded pre-printed registration form

Like What You See?


Of customers regularly use a loyalty card