Gift cards are a cost-effective way to secure revenue in your business all year round. You can build a database of contacts while staying engaged with your audience.

Every business has high and low points in its sales year. If your revenue is seasonal, you know you need to prepare for the months when sales won’t reach their peak.
But how do businesses prepare for unexpected drops in trade?

How Gift Cards and Gift card systems can benefit small businesses

Our gift cards and loyalty systems suit smaller businesses looking to increase revenue. They also suit businesses looking to raise their brand awareness. Our customisable gift cards and gift card presenters can be tailored to your company’s house style for consistent branding. That makes your cards appealing to new customers. When people are handed your gift cards, they know exactly which company they are for. Selling gift cards benefits you in many ways. One of the main ones is that your gift cards can act as business cards!

Did you know? Many customers spend more than the value of their gift card.
I know I am guilty of this myself. Having a gift card for a certain shop gives me more of an incentive to go and spend my money there. Customers with a gift card are less likely to shop by price or look out for bargains and sales. You don’t need business experience to know that when customers buy your products at full price, your profits and revenue go up!

Have you thought about giving your existing customers a reason to return? There’s nothing better than having something to look forward to!

When you shop for people, you shop for what you know they like. You also shop for what you think might interest them. Your customers could be buying your gift cards for family and friends who might not have thought of your business otherwise. Without realising it, your customers are spreading the word about your business. They could be doing some of your marketing work for you!

Redeemable gift cards improve your cash flow and secure your sales. Selling gift cards and vouchers gives you a safety net when normal business is slow. When customers buy your gift cards, you receive the whole sum up front. This helps you cover important business expenses, such as monthly invoices, investments and payroll.
These low-cost gift cards keep working for your business. You can earn interest on the money from the time of purchase to the time of use. Don’t forget the extra profit from future sales. You may also see fewer customers returning products.

Gift cards make a great present. Still, most of us have forgotten to use a gift card we were given on a birthday or at Christmas. Statistics tell us that 7-12% of gift card sales are never redeemed. So what happens to the money left on the cards? Once a card has expired with money still on it, that money goes into your books. You’d be surprised how much money is left unredeemed on gift cards. Your gift card scheme could potentially pay for itself within 2 years!

Gift card loyalty systems are easy to set up and the set-up doesn’t cost a lot. Our gift cards are also reusable, so you can keep topping up your cards after each use. There’s no more need to print one-time-use vouchers! Admin costs stay low too. Many systems have built-in marketing features to help you stay engaged with your customers, such as a real-time module that gives financial accounting through summaries and transaction reports.

What benefits are there for your customers?

Gift cards are a crowd pleaser. They are easy to get hold of and quick to buy. A gift card gives the recipient flexibility to choose what they would like to buy from the store. That makes it a good present when you’re unsure what to buy a family member or friend for a special occasion. Our gift cards fit in your customer’s wallet or purse as they are the same size as a standard credit card (CR80). They are durable and lightweight too.

When buying presents for friends and family, you want to be sure the gift is worth the money and something they will enjoy. People can be reluctant to give cash, as they don’t know what it will be spent on or whether it was worth it. Gift cards act as a value token. The buyer has more confidence that the money will be spent on something their friend or family member appreciates.

Gift cards are small and lightweight, so they are easy to send to your customers by post. Even when your shop is closed, you can keep your income coming in by selling gift cards and offering delivery to the customer’s door!

Why customers love gift cards

Customers love gift cards because they are original, convenient to carry and have the same impact as cash. Most importantly, gift cards can be personalised to fit your company’s branding or whatever appeals to your customers. Gift cards help retailers build stronger relationships with customers, raise brand awareness, boost profits and bring in new customers.

So, if you’re looking for a way to secure sales in your business but not sure how, gift cards and loyalty systems are a brilliant route to go down. Would you like to find out more information on our gift cards & loyalty system plans?

If you would like to find out more or have any questions about this blog, please get in touch. Our team is always happy to help and answer your questions.