8 Ideas For Your Loyalty Programme Rewards

November 5th, 2020 | Gift & Loyalty

Once you’ve set up your loyalty card scheme, the next step is to decide what rewards your customers can claim. It can be a daunting process as there are so many options, and sometimes you may feel like you’ve hit a brick wall.

We’ve compiled some ideas to get you started – and don’t forget that you can add your own touches to these, too!


Offering rewards at milestone points is a big incentive for customers to spend more, and also encourages them to visit your shop more frequently.

Your first milestone reward could be something small, like a gift upon joining the scheme or when the customer reaches 100 points. As the points continue to grow, your rewards can grow too – it could be your best selling product, as you know it’s something desirable for customers.

This can, of course, be altered to however you prefer. There are plenty of variables when it comes to Reward-It’s loyalty card scheme, so don’t be afraid to try different things and use customer feedback to guide you.


One of the most popular ways of letting your customer redeem the loyalty points they’ve accrued is by treating them as a currency.

The amount that 1 point is worth is up to you.

If you decide that 1 point is worth less than a penny, you could offer vouchers worth a certain currency (such as £2.50) for every 500 points. If you decide that 1 point is the equivalent of £1, then your customers can simply buy something with the points accrued on their card, and whether you offer part payments is up to you.

This is a very popular solution and the most attractive to customers.


If you’re a retailer and one of your products isn’t proving quite as popular as you’d hoped, why not offer it as a free gift for a limited time?

The period of time is up to you – it could be on a weekly or monthly basis, or make it even more exclusive, such as one week per month. The free product can change each time or be the same, depending on what you feel is the best fit for your business.


A great way to keep bringing customers back to your store is by offering them points per visit or purchase, depending on the business the loyalty card scheme is applied to.

This could work as an old-fashioned loyalty card that we’re all used to seeing – if you make 10 purchases, then you get your 11th free. This is perfect for businesses such as nail salons and food outlets, where you get a service rather than a product.

Or you could reward footfall instead of transactions and offer points per visit. This is perfect for businesses where customers may make multiple transactions in one visit, and our software can limit the maximum number of points per day. This means that multiple entries would only count as one visit.


Why not add a personal touch to your loyalty programme rewards by offering discounts on your customer’s favourite product?

You can collect the data through our software to see which product they buy most, then offer a 10% or 15% discount the next time they buy that product. This is great for small businesses and customers will appreciate the added touch of personalisation.


If your business often has high value, limited edition products, you could show the members of your loyalty scheme that you really do care about them by giving them exclusive access or a discount on those products.

This exclusivity would encourage more people to sign up, and the ones that are already members will appreciate the VIP feel of the reward.


A tiered loyalty scheme focuses on making sure customers return time and time again. It offers a variety of rewards for rising amounts of points – for an example, in a restaurant, 150 points could be worth a free starter, and the next tier would be 350 points for a free bottle of wine.

The idea of a tiered loyalty scheme is to encourage the customer to save their loyalty points for the next tier.

You can calculate how a tiered rewards scheme would complement your business here.


Whether you sell soaps or steaks, it’s important to know if people like what you’re selling. If you’re bringing in new products, use your loyalty customers to get some feedback.

Select a number of loyalty members to benefit from free samples in return for an honest review. You can use the reviews in your marketing materials and tell potential loyalty members that the possibility of getting free samples is one of the benefits of signing up.

Any of these ideas can be tailored to fit any business of all industries and sizes, so don’t be afraid to tweak them and make them your own. Having a unique loyalty rewards scheme is a benefit to your business.

Haven’t got a loyalty system yet? Give us a call on 020 8266 1600 or fill out the form on our Contact Us page to set one up.

Lucy Wenham

Lucy Wenham

Lucy is a customer loyalty expert, with experience in loyalty schemes for small independent stores, right through to our town and city-wide loyalty schemes.

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